Cookie Policy

Cookies are small text files that get stored on your device (computer, tablet, or phone) when you visit a website. They're widely used across the internet to make websites work properly, work more efficiently, and provide information to site owners about how visitors are using the site.

Cookies can be "persistent" (they stay on your device until they expire or you delete them) or "session" cookies (they disappear when you close your browser). They can also be "first-party" (set by the website you're visiting) or "third-party" (set by external services running on the website).

We use cookies for a handful of practical reasons:

• To make the Site work properly: Some cookies are essential for basic functionality — things like keeping the navigation working smoothly and remembering your preferences.
• To understand how people use our Site: Analytics cookies help us see which pages people visit most, where they spend the most time, and where they tend to drop off. This information helps us improve the Site over time.
• To measure our own marketing: When we run advertising campaigns, cookies help us understand whether those campaigns are actually driving people to our Site.

Essential Cookies

These cookies are necessary for the Site to function and cannot be switched off without affecting how the Site works. They don't store any personally identifiable information. They handle things like:

• Maintaining your session as you navigate between pages
• Remembering your cookie consent preferences
• Enabling security features

Analytics and Performance Cookies

These cookies help us understand how visitors interact with the Site by collecting information about page views, traffic sources, and browsing behavior. The data is aggregated and anonymized — we can't identify individual users from this information. We currently use:

• Google Analytics: Helps us track page views, session duration, bounce rates, and general traffic patterns. Google Analytics uses its own cookies to collect this data. You can learn more about how Google handles data at Google's Privacy Policy.

Marketing Cookies

These cookies may be used to track visitors across websites and build a profile of their browsing activity. We use them in limited circumstances to measure the effectiveness of our own advertising campaigns. These include:

• Meta Pixel (Facebook): Helps us measure the effectiveness of our Facebook and Instagram advertising campaigns by tracking actions people take on our Site after clicking an ad.
• Google Ads cookies: Used when we run Google Ads campaigns to track conversions and understand which ads led to visits.

These cookies are only active when we're running paid campaigns. If you'd prefer not to be tracked by these services, you can adjust your browser settings or use the opt-out tools provided by each platform.

You have several options for managing cookies on your device:

Browser Settings

Most web browsers let you control cookies through their settings. You can usually find these in the "Options," "Settings," or "Preferences" menu of your browser. Here are links to cookie management instructions for popular browsers:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Please keep in mind that blocking certain cookies may affect the functionality of the Site. Some features may not work as expected if essential cookies are disabled.

Opt-Out Tools

In addition to browser controls, you can use these platform-specific tools to manage tracking:

• Google Analytics Opt-out: Install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting your browsing data.
• Facebook/Meta: Adjust your ad preferences at Facebook Ad Preferences.
• General opt-out: Visit Network Advertising Initiative or Digital Advertising Alliance for broader advertising cookie opt-outs.

Some browsers offer a "Do Not Track" feature that sends a signal to websites you visit, indicating that you don't want to be tracked. There's currently no universal standard for how websites should respond to these signals. At this time, our Site does not specifically respond to "Do Not Track" signals, but you can use the browser-based and platform-based tools described above to manage tracking.

We may update this Cookie Policy from time to time as our practices change or as new regulations come into effect. When we make changes, we'll update the "Last updated" date at the top of this page. We recommend checking back periodically to stay informed about how we use cookies.

If you have any questions about our use of cookies or this policy, we're happy to help. Just reach out:

GCALIT LLC
STE 1200, 1309 Coffeen Ave
Sheridan, WY 82801, USA
Email: contact[at]gcalit[dot]org

For more information about how we handle your personal data generally, please see our Privacy Policy.